In 2022, the brazilian brand Ragazzo redone its branding, including menu overhaul. The FutureBrand agency played a crucial role in redefining the identity, giving rise to the Novo Ragazzo.

As an Art Assistant at Monks agency, I was part of the creative team entrusted with bringing this new era to life through the Novo Ragazzo campaign.

Collaborating with my colleagues, I played a key role in creating a 30-second film, intended for television and YouTube broadcast, also developing +100 graphic itens for social media, OOH, TV, YouTube, etc.